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First "Microbiome-Friendly Certified" hair care products to enter Target.
February 7, 2023
By: Christine Esposito
Editor-in-Chief
Zotos Professional’s Biotera brand has entered select Target stores and will also be sold online at Target.com. Recently reformulated, Biotera's Ultra Collection scalp-formulations offer microbiome friendly hair care, a growing category. “Consumers are increasingly interested in products that help protect the microbiome, and we are offering that with our newly reformulated product portfolio,” said Michelle Ryan, VP of marketing, Zotos Professional. “Beauty and person...
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